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Why attorneys need multi-channel advertising

Digital marketing for lawyers has come a long way in recent years. No longer is advertising simply placing a few ads in the local paper or buying some airtime on the radio. In today’s digital world, there are multiple channels that attorneys can use to reach their target audiences.

Smart attorney marketing is about having a visible presence wherever your prospective clients spend their time. Multi-channel advertising can help you do just that.

Connect with potential clients at every stage of the marketing funnel, convert leads and capture market share with multi-channel advertising.

7 benefits of multi-channel advertising for law firms

1. Drive high-quality leads

Connect with people in your area looking for your legal services with digital advertising, and drive more high-quality leads to your law firm. By being present on multiple channels, you can reach a wider audience and connect with more prospects who are interested in your legal services.

2. Increase your visibility

With multi-channel advertising, you can increase your visibility and reach more people with your marketing message. By building a strong presence across multiple channels, you can ensure that your law firm is seen by more people, which can help you attract new clients.

3. Get found

When someone in your area is actively searching for your legal services or representation on Google or Bing, you want to make sure that you're listed at the top of the page. Search advertising can help increase your visibility online and get found by high-quality leads who are looking for what you have to offer.

4. Capture market share

With multi-channel advertising, you can reach a wider audience than your competitors and capture more market share. By being present on multiple channels, you can reach more people with your legal services, grow your law firm and improve your bottom line.

5. Target the right audience

Multi-channel advertising provides you with the ability to target your ideal audience with laser precision. With pinpoint accuracy, you can target prospects by location, demographics, interests and more, ensuring that your marketing message is seen by the right people at the right time.

6. Stay top of mind

By advertising on multiple channels, you can stay top of mind with your target audience and ensure yours is the first law firm they think of when they need legal representation. Plus, you can keep getting your message in front of the right people with retargeting ads.

7. Monitor and maximize your performance

One of the best things about multi-channel advertising is how easy it is to monitor your performance. Ads software, like the Marketing 360® Ads app, helps you monitor the performance of all of your digital ad campaigns from a single dashboard. Do more of what's working and less of what's not to maximize your ROI.

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The best digital advertising campaigns for lawyers

Search advertising

With search advertising, you can place your law firm's ads at the top of the page on Google and Bing when someone in your area searches for your legal services. Search ads are a great way to reach active prospects who are already interested in and actively searching for what you have to offer.

Display advertising

Display advertising allows you to place your ads on websites across the web. With display advertising, you can reach people who may be interested in what you have to offer. Display advertising can help increase brand awareness for your law firm and get your message in front of a wider audience.

Social media advertising

Social media advertising is a great way to connect with potential clients on the channels they're already using. With social media advertising, you can target prospects by location, demographics, interests and more. You can also create lookalike audiences of your best customers and target them with your ads.

Local advertising

With local maps advertising, you can increase your law firm's visibility in local search results and make it easier for potential clients to find your business. Local maps ads are a great way to reach people who are searching for legal services in your area using Google Maps or Waze. You can also drive qualified leads to your law firm website with Google Local Service Ads.

Digital billboards

Digital billboards are a great way to reach people who are driving in your area. Digital billboards increase your brand awareness in your area and can help you attract new clients to your law firm.

Digital radio advertising

Radio advertising is a great way to reach potential clients who are commuting in their cars or working around the house listening to Spotify. With digital radio advertising, you can connect with the right people, drive leads and capture market share for your law firm.

Digital TV advertising

TV advertising is a great way to reach potential clients who are streaming their favorite shows. With digital TV advertising, you can target the right audience on Roku, Apple TV, Amazon Fire and more. Best of all digital TV advertising allows for high-level targeting, ensuring you get in front of the best leads.

Retargeting

Retargeting ads allow you to stay top of mind with the people who have already visited your law firm's website. Retargeting ads follow your visitors around the web, making sure they see your ads and are reminded of your law firm when they're ready to hire an attorney.

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Multi-channel advertising tips for attorneys

Define your audience

The first step in any multi-channel advertising campaign is to define your target audience. Who are you trying to reach with your ads? Where do they spend their time online? When you know who you're targeting and where they spend their time, you can create ad campaigns that are more likely to get found and resonate with them.

Set your goals

What do you want to achieve with your multi-channel advertising campaign? Are you trying to increase brand awareness for your law firm, drive more leads or get more clients? Once you know your goals, you can create ad campaigns that are designed to achieve them.

Use targeting to get in front of the right people

Don't waste your time or money advertising to the wrong people. Multi-channel advertising allows you to target your ads so they're more likely to be seen by the right people. When you use targeting, you can improve your ad campaigns and get better results.

Budget for success

When you're planning your multi-channel advertising campaign, make sure to budget for success. You'll need to allocate enough money to reach your target audience and achieve your desired results.

Maximize your visibility across the most popular channels

Make sure your law firm is visible on the most popular channels in your industry. If you're not advertising on the channels where your target audience is spending their time, you're missing out on potential clients.

Build exact-match landing pages

When you're running multi-channel advertising campaigns, it's important to have landing pages that match the ads you're running. If your ad says one thing and your landing page says another, you'll lose potential clients. Make sure your landing pages are relevant and match the message of your ads.

Bid on branded keywords

When you're bidding on keywords, don't forget to bid on your own branded keywords. If someone is searching for your law firm by name, you want to make sure your ad is the one that appears. Best of all, branded keywords are cost-effective, and they can give you a lot of bang for your buck.

Measure your results

Once you've launched your multi-channel advertising campaign, it's important to measure your results. How many leads or clients did you get? How much did you spend on each lead or client? By tracking your results, you can fine-tune your campaigns and get the most out of your advertising budget.

Work with a dedicated Ad Specialist

When you're running multi-channel advertising campaigns, it's important to work with an Ad Specialist who can help you manage your campaigns and optimize your results. At Marketing 360®, we have a team of Ad Specialists who are experts in multi-channel advertising and can help you maximize your success and grow your law firm.

Multi-channel advertising FAQs for lawyers

What is multi-channel advertising?

Multi-channel advertising is a type of advertising that uses multiple channels to reach potential clients. With multi-channel advertising, your law firm can target your ads to specific channels, such as Google, Facebook or LinkedIn. This ensures that you have a visible presence on the channels most popular with your client base.

What are the best advertising channels for attorneys?

The best advertising channels for attorneys will vary depending on your target audience and goals. However, some of the most popular channels for attorney advertising include Google, Facebook, LinkedIn, Twitter and Instagram. To determine the best channels for your law firm, start by identifying your audience and where they spend their time.

How much should you budget for multi-channel advertising?

When you're planning your multi-channel advertising budget, make sure to allocate enough money to reach your target audience and achieve your desired results. The amount you'll need to spend will vary depending on the size of your target audience and the channels you're using.

How do you know if multi-channel advertising is working for your law firm?

The best way to know if multi-channel advertising is working for your law firm is to measure your results. Track the number of leads or clients you get from each channel, as well as the cost per lead or client. By tracking your results, you can fine-tune your campaigns and get the most out of your advertising budget.

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