Event planners know the importance of image and visual appeal. The website Marketing 360® designed for this event planner client speaks for itself.
For a business where design is their business, such as interior designers, photographers, fashion designers, and event planners, their business website must make a statement.
Website design for these businesses is, in large part, their message. After all you wouldn’t go to a tailor wearing an ill-fitting suit. Would you hire an event planner with a dated, drab website?
An event planning business came to Marketing 360® realizing the answer to that question is no. They wanted a website design as stunning as the decor and lighting they created for their clients.
Here’s what you see when you arrive on their homepage:
The ingenious use of vertical, layered navigation makes a stunning first impression that says a great deal about the attention to detail you could expect from their services.
The lavish feel of this site continues as they break down their services:
With the visual appeal of these services, another important page is their gallery. If an image is worth a thousand words, then this is worth a lot of conversions:
With the other elements of a conversion based website in place, this business is off to a strong start with conversions:
No matter the type of business, design matters.
But when the value you offer centers on design, it doesn’t just matter.