This optometry business added videos to their website to clearly communicate their value message – and increase conversion rates.
We talk a lot today about the value of video. With so many consumers now surfing the net on their phones, a business can use a video to “say it all” in less than a minute.
It’s always been important to convey a clear value proposition with specific info on what you do and where you do it. But in the mobile internet age, it’s just as important to be quick about it.
Video offers a major assist in the speed department. In 40 seconds (and with no effort), visitors to this website know what this practice is about:
Not only do they introduce the doctor and discuss their main offerings, they also detail their location and have a strong call to action.
In addition, this practice uses another video to persuade people who don’t think they have eye health issues to schedule an exam:
Since adding these videos to their homepage, they’ve seen improvements in their conversion metrics (comparing last 180 days to previous 180 days without videos):
- Conversions are up 12.04%
- Conversions rates improved by 12.81%
- Cost per conversion is down by 15.85%
On their mobile design, the main video can’t be missed:
With other conversion based elements in place like reviews/testimonials and a specialization in treating dry eye conditions, their strong conversion rates are sure to continue.