Is it possible to convert traffic on a business website at 75%? It is when you have Marketing 360® running ad campaigns and building landing pages. Check out these results for a garage door repair service.
Here is a simple advertising heuristic to consider.
Targeted ad + great offer + persuasive landing page = conversions.
Three things that lead to results. Here’s what it looks like for a garage door repair service.
First, their targeted ad:
This particular ad converted at 81.82% (converting 18 visitors on 22 clicks) during the first month of the campaign.
The reason it does so well is because of the message match with the landing page.
The $0 service call is matched on the landing page:
They complete a strong value proposition:
Since they started using this landing page over just their homepage, conversion data has jumped (compares the first month campaign ran to previous month):
A 105.66% increase in conversions with 42.85% drop in the cost per conversion.
Those are the kinds of numbers that indicate a campaign is making a major, immediate impact.
Three things connected together to equal conversions. If your business isn’t getting high conversion rates when you know it should, call us today.
We can’t promise a 75% conversion rate (which is astonishing), but for most local service business, we see the industry average of 2-3% as a weak goal that needs to be multiplied by 10.
Do better. Fuel your brand.®