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Tree Care Marketing Case Study: Local Marketing Basics Get the Job (Well) Done

Post By Scott Yoder | Case Studies

There are a lot of sophisticated digital marketing tactics available today. But this tree care service is pleased to have the basics of a high-performing website, page one organic ranking, and positive reviews continue to pay off.

For a lot of local businesses like tree care services, digital marketing need not be overly complicated. Often, they just need a few things:

  1. A conversion-based website that makes a positive, professional impression.
  2. High ranking on page one of search for their target keywords.
  3. A strong local reputation backed by a positive online review profile.

Marketing 360® is adept at providing these results for local businesses.

It starts with conversion-based website design. Our designs qualify as elegant solutions; they’re pleasingly ingenious and simple. And they get results.

Here’s the mobile version of their tree care service site:

Simple yet effective at getting leads with the click to call button and form for a free estimate. It’s also clean and professional, which develops the trust leads want to feel before they engage with a business.

Next, it’s ranking on page one of search. For tree care services in their local area, they dominate:

Optimization work on their website by our NLA® team put them on page one, which includes optimizing their Google My Business account.

Last but not least is local reputation. If you’re local, you can’t live without referrals. Today, those have to be backed by online reviews.

This business uses Top Rated Local® on their website to highlight their 360 reviews with a 91.88 rating score.

These “basic” marketing elements come together to provide exceptional results. Here’s their conversion data over the last 6 months:

A very healthy 7.90% conversion rate, led by 10.19% on organic channels.

That’s some healthy growth.

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