The beauty of a landing page for a salon is high conversion rates. Here’s what it looks like.
A strong landing page derives its beauty through functionality. Its job is to convert prospective salon clients into appointments. Let’s breakdown an effective landing page designed by Marketing 360®.
- Two calls to action, the phone number and short contact form.
- Special offer for 10% off the first appointment.
- Strong use of facial images with the hero shot (person enjoying a facial) on the left and a directional cue with person looking at the form call to action on the right.
- A clean, uncluttered design.
And it works. This landing page converts at 13.51%, with the top ad converting at 16.88%.
Since designing this landing page, their TPA® (paid search channel) metrics have dramatically increased:
- Conversions up 462.5%
- Conversion rate up 303.28%
- Cost per conversion down 74.75%
Those are beautiful gains indeed.