Organic traffic is some of the best traffic a small business website can get.
When someone finds you on a search engine, it’s because they’re actively looking for your products or services, which makes an organic lead an incredibly valuable lead.
Not to mention, organic traffic is downright cheap. Yes, organic success takes on-site SEO (search engine optimization) and ongoing content creation, but once you’re visible on search engines, like Google and Bing, every click is free.
What could be better than low-cost, high-quality leads? Not much.
The right SEO strategy can pay off big time, but SEO is a long-game strategy. Success won’t happen overnight. But, it pays to stick with it.
Local business drives organic success with SEO and content marketing
One local business, with the help of their Marketing Success Manager and Content Writer, learned just how valuable SEO and content marketing can be.
By implementing an aggressive organic strategy, this local business saw 11% more organic impressions, 18% more clicks and 43% more conversions when you compare their performance over the last 90 days (1/28/21 – 4/28/21) to the 90 days prior (10/29/20 – 1/27/21).
They also saw a 16% increase in the total number of keywords ranking and a 39% increase in the number of pages ranking.
Their SEO strategy has been so successful that organic has become their premier source for both traffic and conversions.
How did they do it?
From day one, the main focus of this local business’s marketing strategy was centered around SEO and organic success.
To reach their organic goals, they implemented a consistent content marketing strategy, which involved building out pages on their website.
In addition to creating new pages for their website, this local business also focused on adding content to their blog.
Conclusion
Organic success may not happen overnight, but when it does, you’ll have a powerful source of low-cost, high-quality leads on your side.
When it comes to SEO and content marketing, patience and consistency pay off.
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