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Med Spa Marketing Case Study

Post By Scott Yoder | Case Studies

A med spa that works with Marketing 360® gets well-rounded results from their marketing campaigns. Here’s the breakdown.

It’s always an excellent sign with digital marketing to see this:

This med spa shows up in three places on page one of search for their prime keyword target: paid, Google business listing, and organic.

Not surprisingly, this results in an even flow of conversions across organic, paid, and direct traffic:

In the last 180 days, they have a strong overall conversion rate of 9.36%. The two paid search channels of TPA and retargeting are at 29.02% and 34.55% respectively:

Superb numbers anchored in an exemplary conversion-based design built on UXI®. Here are some of the key features.

First, the homepage makes sure people know where the spa is by including the city name in the main banner and text header:

This is an important – but often overlooked – step. You’re immediately oriented knowing where they are, how to contact them, and what their services are. Their phone number is in the header and works as a click to call on mobile.

Next, they have page for specials/promotionals:

Like it or not, there is no better way to motivate action from people new to your spa than to present a special offer, which they also use effectively in their ad copy. They have a page with half a dozen enticing offers on various services. They also offer gift cards and membership plans.

Last, they have a professional, clean design with easy navigation and clear, vibrant copy. The website really gives visitors a sense of what their spa experience will be like, and in doing so is strongly persuasive. This is not a website that loses sales.

Check out their Fort Collins, Colorado day spa site for yourself. You’ll start to feel rejuvenated just looking at it.

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