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Marketing 360® Blog

Marketing Video Case Study: Homepage Video Increases Conversions

Post By Scott Yoder | Case Studies

Adding a video to your homepage can be one of the most effective ways to communicate your value proposition. Here’s how it worked for a Marketing 360® client.

Weight loss is a competitive industry. Making sure you communicate value and create a sense of trust is vital to success.

Skinny Up!, a Marketing 360® eCommerce client that sells weight loss supplements, decided to sharpen their competitive edge. So they put this video on their homepage:

With this prominently placed in the homepage layout, it’s going to get views. So does it help conversions?

Here’s a data comparison over 60-days after we added the video:

As you can see, the people who watched the video converted at a higher rate across every channel.

Likewise, overall conversions increased when the video was added to the homepage:

Video is powerful, fast, and works particularly well with today’s mobile users. If your site is struggling to convert, try adding video to communicate your value proposition.