Adding a video to your homepage can be one of the most effective ways to communicate your value proposition. Here’s how it worked for a Marketing 360® client.
Weight loss is a competitive industry. Making sure you communicate value and create a sense of trust is vital to success.
Skinny Up!, a Marketing 360® eCommerce client that sells weight loss supplements, decided to sharpen their competitive edge. So they put this video on their homepage:
With this prominently placed in the homepage layout, it’s going to get views. So does it help conversions?
Here’s a data comparison over 60-days after we added the video:
As you can see, the people who watched the video converted at a higher rate across every channel.
Likewise, overall conversions increased when the video was added to the homepage:
Video is powerful, fast, and works particularly well with today’s mobile users. If your site is struggling to convert, try adding video to communicate your value proposition.