Case Study: Jewelry Store Maximizes Success With Ads
July 8, 2021
Digital advertising is an important part of getting your brand and your message out there. The right digital ad campaigns can drive high-quality leads, boost sales, increase brand awareness and so much more.
However, no small business can afford to sink their budget into an advertising strategy that doesn’t work. In order to make the most out of every dollar, digital advertising strategies need to be strategic, targeted and smart.
Jewelry store maximizes its ROI and drives leads with strategic ad campaigns
One jewelry store, with the help of its Marketing Success Manager, learned just how valuable smart digital advertising can be.
In a 90-day period, this jewelry store saw millions of impressions, hundreds of thousands of clicks and thousands of conversions — all thanks to a smart advertising strategy.
Compared to the previous 90-day period, they saw an increase in their ROI by 70%, an increase in revenue by 42%, as well as an increase in both impressions and conversions.
How did they do it?
By running ads on the channels their customer base spends the majority of their time — namely Google, Facebook and Instagram — this jewelry store saw their ad budget go to work for them.
Google
On Google, they focused on promoting their products with Smart Shopping, which according to Google, “combines Standard Shopping and display remarketing campaigns, and uses automated bidding and ad placement to promote your products and business across networks.”
They also connected with people actively searching on Google for keywords relevant to their store and products, like “jewelry store” and “engagement rings” as well brand-specific keywords.
Facebook and Instagram
On Facebook, they ran video ads targeted at people in specific groups — for example, people who live in specific areas or have a specific relationship status — to promote specific products and sales.
They ran ads on Instagram, similar to their Facebook ads, focused on targeting specific audiences.
They also reconnected with Facebook users who had previously shown interest in their brand or products with retargeting ads.
Conclusion
Small businesses don’t have the budget to waste on an advertising strategy that isn’t working for them. But, by targeting the right audiences on the right channels, a small business can make a big impact and maximize its success.
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