The work of the Marketing 360® Natural Listing Ads® team resulted in big SEO gains for the Riddle’s Jewelry chain.
SEO is, by its nature, a long-term marketing tactic. It can literally take years for the payoff to happen as your content climbs in rankings and the overall number of impressions you earn casts a wider net.
But when you stick with it, you’ll hit paydirt, which is what just happened for Riddle’s Jewelry.
Marketing 360® has worked for 2 years on their SEO, steadily making gains in the number of keywords that are ranking. But with an extra effort put into product optimization and monster pages, a few months ago the data really jumped:
These efforts resulted in major gains in the conversion metrics, here comparing the last 60 days (period 1) to the previous 60 days (period 2):
- 205.89% increase in impressions
- 295.54% increase in keywords gaining organic impression
- 72.85% increase in organic clicks
- 176.12% increase in conversions
In the last 30 days, organic traffic (free clicks) accounted for $79,740 in the equivalent of paid search. That’s ROI multiple times over compared to their entire two-year investment in this channel – in just one month.
That’s the kind of ROI that makes the wait well worth it.