With a local service like a handyman, high search ranking plus a conversion-based website design equals leads. Here’s how it’s done at Marketing 360®.
If there is anything that works well for handyman lead generation, it’s visibility on search followed by traffic to a website that converts leads. This case study proves it.
First, you gotta show up on search. This business is on top for his prime keyword (handyman Fort Collins) and is the second-ranking service in organic results:
His organic ranking is strong for variations of his keyword phrase target:
This search goes to the business homepage, which is a conversion-based design on the UXI® platform:
- Strong calls to action repeated in multiple locations on the page (get estimate form; phone).
- Trust factor with BBB badge and Honest, reliable, and insured phrase.
- Heading a subheading that makes it clear what the service is and what area he serves.
This results in some excellent conversion rates (last 90 days):
Nearly 20% conversion rate from organic and a healthy 16% from paid. This handyman is getting high-quality leads that easily pay for his marketing investment.