Facebook Ads for Financial Services – Truck Lender Case Study
April 9, 2019
10-4 Financing specializes in financing services for the trucking industry. Here’s how they use Facebook Ads to generate high-quality leads.
If most of us had to guess, we wouldn’t think a business that specializes in financing for truckers would get the majority of their traffic through Facebook Ads.
Yet that’s what’s happening. Here’s their traffic sources over the last 90 days:
Just over half their traffic from social ads. This traffic converts at 3.28%, which is exceptional for social media traffic.
Better yet, it also accounts for 54% of referral traffic for the brand channel, which is the top converter at 10.52%.
We achieve these excellent results with several Facebook Ad tactics.
First is audience targeting. This business is working a niche (truckers), which makes demographic and interest-based targeting effective. Here is an example ad set target that also is based off a website lookalike audience:
The Facebook ads have a straightforward message:
This case study is a great example of how Facebook Ads can be really effective when they target the right niche.