Here’s a Facebook poll post Marketing 360® did for a client that shows how community involvement drives strong social media engagement for a brand.
One of the strongest goals you can set for Facebook advertising is increasing affinity with your brand. We sometimes call this renting space in people’s minds.
When potential customers know you by name and have a positive impression of your brand, you have a big advantage when the moment comes for them to buy the services you offer.
The right type of Facebook post creates this level of affinity while reaching a substantial audience.
This case study is a perfect example of what we mean.
It started with a cause which is near and dear to the business. Puzzle Box Academy is a Florida school that works with Autistic kids. So, they have a built-in social cause that’s important to the community.
They teamed up with local police forces in areas where they have schools and did vehicle wraps designed for the school. The perfect community connection.
Then we created a Facebook poll so people could vote for the best wrap:
Impressive engagement results ensued over the next week:
- 39,797 reached
- 7,082 engaged
- 160 likes
- 177 comments
- 561 shares
- 5,497 votes
Nearly 40k people saw this post. 7k engaged with it.
It’s interesting to note that this business page only has 2,700 likes. This shows that this type of campaign can greatly exceed the main audience for a business.
That’s how you spread the word and gain affinity. Most people who participated in this this poll don’t have an autistic child, so they won’t be looking into this school.
But you can bet every parent in the area who may need the services of school like Puzzle Box Academy will remember them when they start looking for schools.
That’s the power of brand marketing.