An urgent care business uses the paid search tactic Top Placement Ads® to earn a 34.91% conversion rate.
We often note in case studies how certain businesses lend themselves well to certain marketing channels. Fashion does well with social media. Local contractors do well with organic search. Consulting business excel on YouTube.
Urgent care is no different. The clear winner for this tactic is paid search channels through Top Placement Ads®.
This makes sense. People who search for urgent care have an urgent need. They use their phones. 69% of the traffic for this business comes from mobile traffic. The conversion funnel on the landing pages is direct, calling for either a phone call or online check-in.
The result is a fantastic conversion rate on this channel (last 90 days):
This tactic also dominates their conversions because they have 10 locations. With TPA it’s possible to run targeted campaigns for each location that click through to a location-based landing page.
We have success running broad match for “urgent care” keywords with this client. The ads are straightforward with a clear call to action and value offering in the ad text:
Like we said, this landing page is designed to convert:
*contact info omitted for privacy reasons.
They also have the strong trust badge with Top Rated Local, which links to their review profile. They worked with the reputation management team at Marketing 360® to get a 92.9 rating score on the strength of 157 reviews. With a quick click, prospective patients can see their reviews and get a sense of the excellent care they’ll receive at these clinics.
Of course, the landing page is crystal clear about the location of the clinics. This is necessary for any local business and essential for an urgent care clinic.
The results speak for themselves. 34.91% is a tremendous conversion rate. You only get those kinds of results when you have professional, trustworthy content and reach exactly the right people at the right moment.