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Marketing 360® Blog

Case Study: Rug Cleaner Converts TPA® at 19.40%

Post By Scott Yoder | Case Studies | Paid Search

Top:  Ads appear at the top of search results where they have the highest visibility and get the most clicks.

Placement:  Ads show only to a relevant audience at the moment they’re in need of the service.

Ads:  Ad content is written to be compelling and match an offer on the landing page that results in high conversion rates.

That, in a nutshell, is what TPA® is.  Marketing 360® takes what can be a cumbersome, confusing tactic and streamlines so it provides excellent ROI.

Case in point is a rug cleaning service with locations in Memphis and Nashville.

It starts with keyword targeting.  There is literally no phrase that relates to rug cleaning or oriental rugs that this business does not show up for.

The TPA® team does this by using different match types on the keyword phrases.

For example, we use broad match modifier for +rug +cleaners (converts at 28.57%)

Then we use phase match on “rug repair” (18.57%).

And we also use exact match on certain phrases [rug cleaners Memphis] (33.33%) or [oriental rug cleaning] (22%).

If someone needs a rug cleaned in these target areas, our ads will show up at the top of the page.


rug cleaning tpa ad

The ad clicks through to a landing page with message match and strong calls to action:

rug cleaning landing page

This business does a good job of using the word “free”, which is known to draw people into action.

The end result is an overall campaign that converts at 19.40% and does most of the heavy lifting with their conversions.

rug cleaner conversions

This is how a successful paid campaign looks.  If your PPC numbers don’t look so hot, give us a call today.  We can help.