Sometimes it’s the simple things that deliver the best results. This restoration service wanted to drive more call conversions, so they designed their website content around that goal. The result is high conversion rates.
A North Carolina water damage restoration service came to Marketing 360® with an important piece of information.
While their website had a contact form and phone number, they’d discovered that the phone call leads were so much more valuable that they wanted to focus on generating those conversions.
Sometimes with online marketing and website design, you just have to do the obvious.
First, we redesigned their homepage to focus on phone calls. You can’t miss them.
We also set up call-only campaigns for paid TPA search, which generated these leads without people having to even visit the website.
The result has been outstanding conversion rates with virtually all the conversions being calls:
With strong local optimization driving traffic, this business has seen huge increases in revenue and ROI from their marketing.
There are many digital marketing tactics which are complex and convoluted. Some are worth it, some are not.
But there’s also a lot about marketing that’s straightforward.
If you discover your high value leads come to your through a particular channel or contact, then do more of it.
In the end, smart marketing is about doing more what works and less of what doesn’t.
Nothing overly complicated about that.