Moving isn’t something that people do every day. Most people move a few times throughout their lives, which means that movers can’t rely on the repeat business that other industries enjoy.
To be successful, it’s imperative that movers are found whenever and wherever their prospective customers are looking. That means that movers need the right moving company marketing strategy.
Moving company wins leads with an effective marketing strategy
One moving company, with the help of their marketing team, learned just how valuable the right marketing strategy can be.
Over the last 90 days, this moving company saw more than a million impressions, thousands of clicks and hundreds of conversions.
How did they do it?
This moving company found success by adopting a marketing strategy that covered all of their bases — SEO, social media, reputation and ads.
SEO
They drove organic traffic to their website through regular content marketing, which included page builds and blogs.
Social media marketing
They built brand recognition on Facebook, Instagram and YouTube by posting regularly and engaging with their followers.
Reputation management
It takes a lot of trust to rely on someone to move your most valued possessions. To build that much-needed trust, this mover embedded the Top Rated Local® widget on their website.
Ads
Last but not least, this mover captured market share and drove high-quality leads to their website with Google ads.
Conclusion
From Google to Facebook, there are a lot of different places someone might go to find a moving company. These movers won with a moving company marketing strategy that ensured they’d be found wherever and whenever their prospective customers were looking.
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