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Marketing 360® Blog

Case Study: Locksmith’s SEO Rankings Drive Conversions

This New Mexico locksmith gets high organic rankings on several high-value keywords that drive convertible traffic to their website.

What three letter acronym is closely associated with SEO?

When SEO is done by the pros at Marketing 360®, those three letters are ROI.

Indeed, return on investment is always strong with a well-executed SEO strategy, which is another way of saying that it pays off when you rank on page one for important keywords.

A locksmith in Albuquerque discovered this ROI with the Natural Listing Ads®.  Here’s the breakdown.


Page One Rankings

It starts with page one rankings for prime keywords.  This business is page one for “locksmith Albuquerque” and “24 hour locksmith New Mexico”

locksmith marketing case study organic rankings


In fact, they dominate for all the relevant local searches:

locksmith keywords

These results click through to their clean, conversion-based website:

locksmith website design

The results in a healthy 7.36% conversion rate.

locksmith conversion data

The SEO strategy the NLA team employs is tried and true.  Do an analysis to identify high-performing keywords, optimize the site content for those keywords, and keep adding optimized content to maintain that ranking.

Do you need to move your website up to page one ranking?  Contact us today.  We’ve got the formula, and we can make it work for you.

Read a home security company Marketing 360® case study.

Get more locksmith marketing ideas, tips, and strategies.