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Case Study: House Cleaning Company Crushes Search Conversions

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This residential and commercial cleaning service gets outstanding conversion rates on both organic and paid search channels.  Here’s the breakdown of how they benefit from Marketing 360®.

Here’s what we’re talking about.  This cleaning service converts at 17.35% on organic search and 20.63% on paid search (last 90 days):

cleaning service case study conversion data

They don’t achieve these stellar numbers by magic.  They do it with the support of Marketing 360®.

First, they show up on page one of search for cleaning related searches in their area, both on Google business listings and organic results.

cleaning service case study serp

Then, we also make sure the top spots – in particular on mobile searches – are owned by paid search ads.  The phrase match “house cleaning converts at 15.63%, and their brand name “Clean Pro” converts at 37.11%.

tpa bar

cleaning service case study tpa data

cleaning service tpa conversion data

Of course, you don’t get strong conversion results like this without having a website designed for that purpose.  Their conversion-based design on UXI® has all the crucial ingredients, including a strong call to action, reviews/testimonials, and an enticing introductory offer.

cleaning service conversion website design

For local services like house cleaners, the formula for success is fairly straightforward.  Capture targeted traffic, then convert them into hot leads with a website built to convert.

This business continues to win new business and please their clients, which in turn results in more positive online reviews and referrals.

That’s how it’s done.

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