Case Study: Ecommerce Site Grows In Competitive Market
January 16, 2018
This Marketing 360® eCommerce client shows that with the right marketing strategy, even a competitive market can be profitable.
At Marketing 360®, we get a lot of fashion startups looking to develop a clothing brand, whose main product line is often custom t-shirts. They usually have cool ideas, but we also have to be realistic about how competitive this industry is. It’s no easy task to develop a brand and get market share in the clothing industry.
But it’s not impossible. In fact, with the right marketing, it can be very profitable.
This Marketing 360® client is a case-in-point.
In the last 90 days, they’ve invested a little over 8k in marketing and gotten nearly 280k in revenue. 6100 sales at a cost per conversion of $1.34. Nice numbers with high ROI for a fairly new brand.
As is increasingly the case with both service and eCommerce businesses, it isn’t any one marketing channel or tactic that drives results. Rather, it’s the multi-channel marketing approach that creates brand awareness and exposure driving sales.
For example, their organic traffic gets both branded searches for their products, and product searches such as CC Beanies and Christian T-shirts.
They have 152k followers on Facebook, which results in significant referral conversions.
Of course, the only way they get all that direct traffic and organic search on their brand name is because more and more consumers know who they are. Part of the reason they’re getting such high ROI on their marketing is their popularity is now creating more popularity. This brand name is starting to market itself.
Last, they anchor this with a strong website design built on the Shopify eCommerce platform. This means it’s easy to navigate the site on desktop or mobile, the images look great, and the checkout process is fast and easy.
An important part of how they got their brand started happened when they developed their marketing strategy. They have a clear demographic of certain aged girls. Then they go further by focusing their product lines regionally (they are most popular in Southern states) and also by having a Christian focus to their business.
The next step for them is to work on their influencer marketing. Facebook is providing strong referral sales, but they still haven’t tapped into Instagram or Snapchat. If they get someone like Britt Nicole wearing their stuff, sales will skyrocket.
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.