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Marketing 360® Blog

Case Study: Dermatology Center Excels With Marketing 360®

Post By Scott Yoder | Case Studies

Azeal Dermatology Institute in Boulder, Colorado, knows the power of Marketing 360®.  Our solution is vital to their success.  Here are the data and details about this excellent relationship.

With this kind of case study, we like to let the business owners speak first.  Here’s Dr. Stacey Pilkington:

dermatology case study testimonial


Here’s their story:

Azeal uses two primary tactics to build their marketing.  The first is Natural Listing Ads®, which is our organic (SEO) channel.  We optimize their website, write blogs, and use content marketing to increase their organic traffic.  They hold page 1 ranking for all their local target keywords:

dermatology case study keyword data

68.3% of their conversions come from NLA®:

nla data

In the past 180 days (period 1) compared to the previous 180 days (period 2), their organic conversions increased by 124.41%, while cost per conversion dropped by 62.28%.

nla bardermatology nla data The other tactic this business does effectively is earn – and document – their excellent reputation.  Their Top Rated Local® profile page sings the praises of their happy clients, and their awesome rating score of 99.61 is as persuasive as any other content on their website.

top rated local


All of this supported by their beautiful, conversion-based UXI® website (view their Boulder dermatology website) which presents their services and inspires visitors to schedule appointments.

Azeal Dermatology has grown to capacity with the help of Marketing 360®.  It’s a wonderful place to be.