Case Study: Clover POS Works Wonders for Small Business Payments
September 11, 2018
The owner of Walrus Ice Cream in Fort Collins, Colorado discovered how the amazing array of features on Clover point of sale system, managed through Marketing 360® Payments, helped her grow her business while saving time.
Walrus Ice Cream creates unique ice cream that dazzles summer crowds in Northern Colorado. Since 1987, they’ve handmade all of their 400 all-natural ice cream flavors and created customized flavors for local businesses and events.
Walrus Ice Cream is primarily a summer business. They see a high volume of customers, but only for a few months out of the year. “We are selling a three dollar item,” explains owner Lisa Paugh. “When you are selling a three dollar item, you need a line out the door, because you can only sell that item at that volume. And we do, for three months.”
Because of Walrus Ice Cream’s fast paced sales environment, Lisa wanted to change the way customers moved through the long lines. From quick transactions to efficient weight-based pricing, she needed a POS that could do it all. She also needed something that could be set up fast and would be easy for new employees to learn.
“I had done research on the things I absolutely wanted in a POS system. Then Marketing 360® Payments/SilverEdge came in and they were the ones that suggested the Clover.”
Phenomenal Features and Service
With twenty-seven employees, a local storefront, and a wholesale business, Walrus Ice Cream deals with a complex array of requirements for running their business.
Marketing 360® Payments set Walrus Ice Cream up with a Clover system customized to their company’s needs. Features that helped them organize and grow include:
An easy to use, icon-based platform that new employees learn to use in a snap.
Integrated payment technology that takes EMV chip, mag stripe, and contactless payment like Apple Pay and Samsung Pay.
Apps that let the business track inventory, accounting, and cash logs.
Integrated employee tracking of timesheets, payroll, tips, and cashier activities.
An offline mode so if the internet goes down they can still take payments.
Integrated incentives like rewards programs, gift cards, and feedback tools that help with customer retention and repeat sales.
Business insights that track sales trends, create customer profiles/segments and performs competitor analysis.
All of this is now backed by Marketing 360®’s legendary customer service. Simply put, we answer the phone. We don’t have an automated menu with selections you don’t understand. We don’t put people on hold for half an hour. Our reps answer calls, answer questions and resolve issues fast. Lisa says it well:
“It Tracks Everything!”
“The POS system I had before was archaic and did not give me any information and was very labor intensive and time-consuming. We had one credit card reader and we were so far out of date it wasn’t even funny,” says Lisa.
“Now I have a whole bunch more knowledge on what is moving, the times that it is moving through here, who of my employees is ringing faster, who is moving the customers through. And it is so much easier. We save a ton of time with credit card processing. Every slip we had before had to be individually signed and then at closing every tip had to be entered. Now, we hit one button and it shuts it all down for me. I mean, it tracks all the tax, it tracks all the tips, it tracks all the categories, it tracks everything.”
The Clover not only made Walrus Ice Cream’s business more efficient and profitable, but it brought a new a modern look to their business. “People comment on it all the time. I get customers in every day that say, ‘Oh this is awesome! Look at this new tech thing!’”
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.