Case Study: Client Raises Rating Score™ Through Reputation Management
April 16, 2018
You want people to instantly recognize that your business has a strong reputation for stellar service. Here’s a how Marketing 360® made sure their client’s reputation stood out with the Top Rated Local Rating Score™.
We’ve talked about how useful Top Rated Local’s Rating Score® is for businesses. This tool aggregates rating scores from review platforms across the internet so consumers can get a summary of a business’ reputation with a single number. This edifies the fragmented nature of online reviews that at times makes it hard to figure out if the business is solid or not.
There is, of course, one catch. To be helpful, the rating score needs to be decent. Outstanding is better.
Poor ratings obviously bring it down. But another problem many businesses have is that they simply don’t have enough reviews. Today, a lack of reviews is almost worse than a handful of bad ones.
If you have a mix of good and bad reviews, it shows your customers cared enough to review you. If you have no reviews, it gives the appearance of having no customers, kind of like a restaurant that’s empty at 6 pm. People wonder what’s wrong…
In February 2018, this company had a total of 4 reviews across the internet with a rating score of 43. So they hired the reputation management team at Marketing 360® to shore up their review profile.
We implemented an outreach campaign to get their happy customers involved in writing reviews. Inclued in this strategy is an email campaign that follows-up with customers after purchase.
The design is simple but effective. It inquires about the customer experience, with two options. If they had a good experience, it links to a review platform the business wants to gain reviews on (this business ran campaigns for Google, Facebook, and Top Rated Local). If not good, then it opens a feedback form. Here’s the template:
The results? In two months, they had 54 reviews and a rating score of 92.5.
This translates into one of the most valuable commodities in online marketing: Trust.
That rating score, rising above 90, means that most of their customers trust them, and say so – first hand – across a series of online review platforms.
Just seeing that score – and being aware of those reviews – is enough to assure new customers that this business will treat them well.
Today, that’s an assurance no business can be without.
*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.