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Carpet Cleaner Marketing Case Study: Reputation By Design

Post By Scott Yoder | Case Studies

A Marketing 360® carpet cleaning marketing client uses powerful reputation signals on their website to gain awesome conversion rates.

Reputation matters. People expect to feel trust for businesses that work in their homes – businesses like carpet cleaners.

Today reputations are not just spoken among friends and neighbors. They are published in online reviews. Your reputation is powerful marketing material.

So why not highlight an outstanding reputation on your website homepage? Just come out and say it: We do great work and our customers love us.

That’s how we designed this carpet cleaning homepage. Look them up on your phone and you see right away they’re not shy about their reputation:

They have review trust badges from four review sites, highlighting their Google guaranteed status for local service ads.

People can click on the Top Rated Local widget and see that these guys are crushing it:

This is an effective strategy for carpet cleaner or other home services website content. The conversion rates over the last 6 months since this design was updated confirm this:

26.41% overall with an outstanding 36.52% on the paid channel.

Build a reputation people trust and highlight it on your website. Because, as this case study demonstrates, trust equals conversions.

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