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Auto Glass Marketing Case Study: Window Tinting Converts With Simplicity

| Case Studies

This Nashville, Tennessee window tinting service converts leads off their website at 29.20%.  They succeed by keeping it simple.

Simplicity is effective when it comes to marketing because it leads to clarity.  Sales material that’s clear turns prospects into customers.

Take a look at the elegant effectiveness of this homepage design:

auto glass marketing case study homepage

There’s nothing fancy here, but it says it all:

  • They’re clear about what they do and where they do it.
  • Multiple call to actions are crystal clear and easy to complete.
  • Navigation is intuitive and logical.
  • Trust is created with a review badge and testimonials page.

This is the epitome of an uncluttered website design.  The important content stands out over the background image.  It conveys all vital information with efficiency.

This type of homepage also makes an effective landing page for paid ads.  Their Top Placement Ads® converts at over 60%.  This is the top performing ad:

auto glass marketing case study paid search data

They’re also all over page one for organic search results:

auto glass marketing case study seo keywords

These tactics, quite simply, drive results.  Here’s their conversion data for the last 6 months:

auto glass marketing case study conversion data

Search results plus conversion-based design – it’s a winning combination.

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