There is a strong correlation between the NLA® traffic and conversions; Natural Listing Ads® traffic has gained traction over a 9-month period.
The Natural Listing Ads® data comparing the first 90 days to the next 90 days is shown below. Notice the huge improvement in cost-per-conversion.
Customer - M5698
Overall Totals and Natural Listing Ads data comparing the first 60 days to the next 60 days is shown below. Many positive changes have occurred over the 120-day optimization period: decreased cost-per-visitor, decreased bounce rate, increased average time on site, increased conversions, and decreased cost-per-conversion.
Customer - M6452
Retargeting can be a very powerful tool. When a visitor leaves your website without taking action, it doesn't necessarily mean they are bad traffic, it just means they were not ready to take action at that moment. This client made sure to not miss out on the opportunity with those people. The Retargeting Ads® (burnt orange line) are now converting at nearly 10% over a 3-month period and driving more traffic than the Top Placement Ads® Program (blue line).
Customer - M8008
There is an increase in conversions and conversion rate when comparing the first 60 days to the next 60 days of running the Social Targeting Ads® program. The cost-per-conversion and cost-per-click have decreased. The positive changes are due to continual optimization of the Social Targeting Ads® campaign.
Customer - M7810