Video is a powerful thing for any digital marketing strategy.
No matter what avenue you’re using to get the word out about your business — whether it be your website, Facebook, or even an ad — you can get even more out of it with a professionally shot video. From boosting conversions and sales to building trust and engaging buyers, including video is one of the best things you can do for your digital marketing strategy.
Video is incredibly important, but too often, business owners don’t even consider using video because they believe that it’s overly expensive. Luckily, it doesn’t have to be. In fact, it can be as affordable as you want it to be, and you probably have a great tool for the job right in your pocket.
Believe it or not, you can create great video content with your mobile phone, you just have to know how, and that’s where we come in.
5 Tips for Shooting Quality Video With Your Mobile Phone
#1. Steady as she goes.
Have you ever felt physically ill from watching a shaky home video? If so, then we don’t need to tell you how important it is to ensure that your video is steady and even. After all, your video is not likely to help you convert viewers into customers if they’re too nauseated to finish watching it!
If you have a steady hand, you can get away with simply holding your phone (with both hands!) while filming, but most people will want to prop their phone up somewhere to get a smooth, professional shot. Alternatively, you could purchase a low-cost tripod to help you achieve the steadiness you’re looking for.
#2. Light the way.
Lighting plays a significant role in how your video will turn out. In addition to ensuring that your viewers can actually see the subject of your video, lighting can also be used to set the mood or to create a specific look in your videos.
There are a lot of different things that you could do with lighting to create different moods and highlight different things, but as a general rule, the more light you have, the better off your video will be.
Cameras capture things more effectively when they’re well-lit, and the great news is that the sun offers a beautiful (and free!) lighting option that can’t be beat. Take advantage of it by filming while standing in front of a window with the camera just off to the side and placed between the window and your subject.
#3. Find the right framing with the rule of thirds.
A video that is framed properly is a video that’s more aesthetically pleasing, which means that getting the framing right is important. The good news is that you don’t have to be a professional videographer to understand framing. In fact, framing is a lot easier than it sounds when you understand the rule of thirds.
To use this rule, divide your screen up evenly into thirds using two horizontal and vertical lines. Then, rather than placing your subject (or the shot’s most important elements) in the boxes, place them on the lines.
When filming people, following the rule of thirds will mean that your subject is off to the side rather than in the middle of the frame. This prevents the mug-shot look and gives the added bonus of showing the subject’s environment.
#4. Get on the subject’s level.
There are certain circumstances when shooting higher or lower than your subject is the best choice, but you’ll find that, for the vast majority of videos, shooting on your subject’s level will yield the best results.
This means that, when your subject is a person, you’ll want to shoot at their eye level, and if you’re shooting a product, you’ll want to shoot on the same level as that product.
Shooting from above may be a more flattering strategy for your subject — especially if they’re worried about a double chin — but the downside is that it doesn’t always send the best message to your viewers. In fact, it can make it appear as if your viewers are looking down on them. On the other hand, when you film from below, it’s probably the least flattering option for your subject, but it does have the added benefit of providing a more powerful position for viewers.
#5. Invest in quality audio.
While your phone may be able to handle the visual aspect of video well enough, where it falls short may be in capturing the audio. Sound is processed faster in the human mind than visuals are, and it’s for this reason that it’s not a bad idea to consider investing a little more time and money in an off-camera microphone before you even think about spending money on a camera.
Of course, there are a lot of different aspects that go into capturing great audio, but having the right equipment is probably the most important. This doesn’t mean that you have to go out and spend an arm and a leg on a mic, though. A quick Google search for “phone microphones” will provide you with a ton of options — any one of which will likely be superior to the sound quality you get with the mic on your phone.
The moral to the story is that, with a little know-how, you don’t need a lot of fancy or overpriced equipment to create quality videos. You’ve got a powerful tool right in your pocket that you can use to showcase your brand and help your business grow.
Not comfortable shooting or editing your own video? We’ve got an entire production team on our side that can help.