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Tips On Creating an Effective Value Proposition

| Website Marketing

The unique value proposition (UVP) is one of the fundamental tenets of marketing.  It clarifies what you do well and why consumers should hire you.  It implies why you are a better choice than your competition. Without a UVP, a prospective client won’t understand why they should work with you or how you solve their problem.  A crisp UVP is at … Continued Read More

Net Neutrality and Your Small Business, ...

| Marketing 360 Reviews

On August 30, 2017, a group of 500 small business sent FCC Chairman Ajit Pai a letter asking him to preserve regulations that maintain the open internet, also known as net neutrali… Read More

How to Create Duplicate Submission in CR...

| Free CRM for SMB

If you are familiar with CRM software, you may have run into a common problem: how to organize contacts who create duplicate submissions. For example, say you have someone who fill… Read More

This is How You Know a Business Has a St...

| Reputation Management

Online reviews are becoming increasingly widespread.  Major platforms like Google and Facebook have them.  Yelp remains popular.  Trip Advisor, Home Advisor, Zomato, Health Grad… Read More

Reputation Management Software Feedback ...

| Reputation Management

One of the challenges businesses face in dealing with online reviews is what is also at their core:  user generated content. Simply put, people can say what they want about you, a… Read More

How to Use Social Purpose in Your Market...

| Case Studies

Consumers today buy from brands they feel an affinity and personal connection with.  One of the most effective ways to create that connection is for your business to have a social… Read More

10 Excellent Massage Therapy Marketing I...

| SMB Marketing Verticals

Does your massage therapy business need a big boost of new clients?  Is your online marketing delivering slightly more than zero leads?  Here are some massage therapy marketing i… Read More

4 Ways You Need to Segment Your Audience...

| Content Marketing

Today, few businesses have a target audience.  They have target audiences.  Here are four ways you need to segment your audiences so you can deliver personalized, relevant, effec… Read More

10 Florist Marketing Ideas, Tips and Str...

| Small Business Marketing

Are you looking to grow your florist business and get more out of online advertising?  Here are 10 florist marketing ideas and tricks that will get you in front of potential custo… Read More

Case Study: Patience Pays Off for Nutri...

| Case Studies

Everyone who starts a new business has the same hope.  They want to become profitable as quickly as possible. As you get started, you harbor a secret fantasy.  Your product is go… Read More