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Tips On Creating an Effective Value Proposition

| Website Marketing

The unique value proposition (UVP) is one of the fundamental tenets of marketing.  It clarifies what you do well and why consumers should hire you.  It implies why you are a better choice than your competition. Without a UVP, a prospective client won’t understand why they should work with you or how you solve their problem.  A crisp UVP is at … Continued Read More


SEO Case Study: Boat Trailer Sales in C...

| Marketing 360 Reviews

With SEO tactics, slow and steady wins the race. Search engine optimization (SEO) is the tortoise of digital marketing.  When we talk to clients about our SEO services, called Na… Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)

8 Salon Marketing Ideas, Tips, and Strat...

| SMB Marketing Verticals

Beauty salon clients tend to be temperamental but loyal.  They’re picky about trusting a new salon with their look, but when they find a stylist the love they’ll stay … Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)

Data: What It Can and Can't Do for Your...

| Marketing 360 Reviews

The Data Paradox If you are an analyst, economist, engineer, or just a logical person who likes things that neatly add up, you probably think you make rational decisions while seek… Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)

Anatomy of a High Converting Homepage

| Website Marketing

Hippo Roofing is a Florida contractor that’s seen their conversion rates steadily rise.   Their secret?  They have a homepage with all the right conversion elements in plac… Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)

Virtual Immortality

| Marketing 360 Reviews

On December 27, 2016, actress Carrie Fisher died.  She was, of course, best known for her role as Princess Leia in the Star Wars films. On December 28th, I sat in a movie theater … Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)

Is Bad Digital Marketing Costing Your Bu...

| Website Marketing

Far too many small businesses in local markets still have poor digital marketing collateral.  Make sure your business isn’t one of them. Recently, my colleagues and I had a … Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)

How to Use Confirmation Bias in Your Mar...

| Content Marketing

Looking for a marketing story to tie into your eCommerce store?  Don’t try to teach consumers something new.  Agree with what they already believe about themselves. Patago… Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)

Veterinary Marketing Ideas, Tips & Strat...

| SMB Marketing Verticals

Do you need more clients for your veterinary practice?  Here are 10 marketing ideas, tips, and strategies that will help you earn new business, get more referrals, and retain your… Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)

Life Event Ads and the Rise of Predictiv...

| Internet Marketing

Life events promise advertisers opportunities to display ads to just right people at just the right moment. We recently spoke to a woman selling jewelry she felt would be popular … Read More

  • 5.00 / 5 5
1 vote, 5.00 avg. rating (98% score)