Keyword targeting for SEO remains an important component of inbound marketing. Use SEO tracking software to stay ahead of your competition and track ROI through conversions.
Search engine optimization, or SEO, is something most business owners have mixed feelings about – at best. SEO is a goal: to get your website to show up on page 1 for targeted keyword queries. It’s one of the strongest lead-generation methods available today.
But SEO is also a process, and that’s where things get muddled. Trying to figure out 100% what Google wants you to do is impossible. Nobody knows, including most the people who work at Google. At the time of this writing, the three biggest factors seem to be:
Use of keywords on the domain content
Authority of backlinks into the domain
Site use indicators, including time on site, click-through rates and bounce rate.
Social media sharing of content is also touted as an SEO factor, but the process (often referred to as content marketing) as it directly relates to results remains gray. Brand awareness is always good, but results remain difficult to track.
Onsite keyword use as it ties into the engagement factors can be accurately tracked for ROI. The SEO software of Marketing 360® allows you to:
Track organic visits, time on site, bounce rate, navigation patterns – all in connection to conversions
Track the keyword phrases your are ranking in the top 20
Score you versus targeted competition on how effectively keywords are used across the entire domain
Manage content creation on site so you can effectively use keyword sets and have multiple writers use the same plan for content creation
What this SEO software does is take the areas that we know have an impact on rankings – and that you can actually control on your domain – and give you an effective software tool to track your progress.
It gives you something grounded and realistic to work with on the SEO process. Nothing like knowing where you’re going as you’re trying to get there.